Giga Life Asia | 3i Technique
mute mute

Strategy | Communication | Creative

Tool / 3-i Technique

3-I TECHNIQUE

The 3-i Tool aims at having a process-oriented approach that integrates creative with strategy. It is a fundamental tool that aligns Information, Insight and Idea, exactly in that order, to maximize creative potential. More importantly, the tool helps minimize the risk of missing out on key insights, which could have a strong bearing on the creative expression.